During
the 1964 presidential campaign, Gustavo Diaz Ordaz referred
to Tecate as La ventana mas lipia de Mexico, "the
cleanest window of Mexico". He may have
been fishing for the Tecate vote (which he didn't get; Diaz
was unpopular in northern Baja), but as Mexican Border towns
go, this one is easily the most inviting.
Set
in a bowl-shaped valley in lower Sierra Juarez - known as
the Laguna Mountains on the California side - Tecate is
insulated from industrial Tijuana and Mexicali to the the
west and east. The fresh, unpolluted air in the valley
lured the developers of Northern America's first and longest
running health spa, Rancho La Puerta.
Tecate's other claim to fame is its namesake cervaza,
brewed here for nearly 50 years.
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