The region was formerly inhabited by the Cora and Huichol indigenous groups who settled in the mountains of the Sierra Madre Occidental mountain range. It also served as a transit area for the Tenochtitlan and Huitzilopochtli groups, and during the 18th century, became the starting point for the evangelization of Alta California.

Today, Nayarit features archaeological sites, colonial structures and 19th-century buildings in its cities, including the renowned destination of Nuevo Vallarta, one of the most luxurious attractions in Mexico and just north of Puerto Vallarta. The splendid city is known for its modern facilities nestled in three miles of beach. Its modern marina, gourmet restaurants, luxury condominiums and upscale residential zones are only a few reasons travelers are drawn to this eye-catching city.

Another charming town in the state of Nayarit is San Blas, best known for its calm ambiance, pleasant climate, surf, sport-fishing and cuisine. The city is nestled in lush natural surroundings, perfect for ecotourism activities and beach lounging. Natural attractions in San Blas include El Rey, El Borrego, Las Islitas, Bahia de Matachín, Los Cocos, Playa Miramar and Aticaza, which once served as a shelter for pirates and buccaneers.

Founded in the 18th century, San Blas served as the starting point for several important expeditions during the colonial period. The city was also a major trading spot where the first customs house of New Spain was built – Maritime Customs House – a structure that now stands as a tourist attraction of great significance.

In addition to its captivating cities, the state of Nayarit is renowned for its local cuisine that includes the unique sopa marinera, made from seafood; iguana steak; smoked stopped mullet and fried fish. As one of the country’s most exclusive marine and residential complexes, the diverse state also offers a wide range of shopping options, featuring everything from local handicrafts made by the Huichol, to more upscale items like fine leatherwork, silver, perfumery, trendy beachwear and local ceramics.

Nayarit is a state of legends, architectural contrasts and native traditions nestled in beautiful surroundings of lush vegetation and state-of-the-art facilities.