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THE UNFORGETTABLE SEA OF
CORTEZ Baja California's Golden Age
1947-1977 The Life And Writings Of Ray Cannon By Gene Kira
* History of Baja California sport
fishing * A keepsake, presentation quality volume * Text of more
than 190,000 words * More than 400 rare Baja photos * Printed on 60#
Sterling Satin stock * Lifetime, Kivar hard cover * Special printed
endpapers
Binding: Hard Cover Size: 8.5 Inches x
11 Inches Pages: 362 Cover: 4-Color, Film Laminated Internal
Pages: Black & White Price: $39.95 Publisher: Cortez Publications ISBN: 0-9632188-2-4
Purchase Information |
| "A lasting
picture of Baja's colorful past." -- Los Angeles
Times |
| "Stunning...the book of the century for
Bajaphiles..." -- Fred Hoctor |
|
"Records an important part of
the history of Baja California."
-- Ricardo Garcia
Soto |
| "Outstanding...readable...Kira has done it
again." -- Shirley Miller for Discover
Baja |
| "Encyclopedic...rare...engrossing..." --
San Diego Log |
| "Beautifully
presented...a gem." -- Fred Metcalf |
|
"Profusely
illustrated..." -- Chuck
Garrison |

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RAY CANNON'S
bestselling 1966 book, The Sea Of Cortez, and his 1,000+ sport
fishing articles in Western Outdoor News were vital factors in the
establishment of tourism in Baja California. When Ray
first visited the Mexican peninsula in 1947, it was largely uninhabited,
with only a single, 70-mile paved highway in its entire 800-mile
length. By the time he died in 1977, "Baja" had
cities, international airports, harbors, a Transpeninsular Highway running
from end to end, and a glittering galaxy of luxury fishing resorts on the
Sea of Cortez. It was the beginning of the peninsula's modern, diversified
economy. Ray's 30-year career spanned a "Golden Age"
for Baja California-a time of miracles and progress, but in a land still
unspoiled and still heavy with the romantic perfume of old Mexico, a time
when the people of the Sea of Cortez enjoyed the best of both worlds. And
throughout those decades of progress, it was always Ray Cannon-that
supremely enthusiastic and jovial rogue of a man-who helped spread the
word and make them believe it was all
possible. The Unforgettable Sea Of
Cortez is the magical and colorful story of Ray Cannon, the pied
piper of Baja California's Golden Age. Here are his greatest and wildest
fish stories. And here is the story of the land he loved, its people, its
natural beauty, and its happiest time. |
CARLA LAEMMLE was a young actress
and dancer under contract to Universal Studios when she was assigned to a
movie to be directed by Raymond Cannon in
1935. It was the beginning of a remarkable,
42-year partnership that witnessed Ray's rise to fame as the definitive
sport fishing writer of Baja California and the author of the bestselling
book, The Sea Of Cortez. Throughout,
Carla permitted herself to be known only as "Ray Cannon's secretary,"
although she was in fact the love of his life, his editor, professional
confidant, and the guiding, encouraging spirit that saw him through good
times and bad. During the two decades
following Ray's death, Carla carefully preserved every manuscript, letter
and photograph from their years together, and it is through her love,
faith and dedication that The Unforgettable Sea Of
Cortez was made possible. |
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| View from the Hotel
Finnistera, creating the harbor of Cabo San Lucas, 1974. Hotel Hacienda,
at right. |
Over 400 Stunning, Historic Photos Of Baja
California's Early Sport Fishing Industry

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| Zane Grey, Cabo San
Lucas, 1925. |
|
Mulegé, March
1957. |

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| Flying Sportsmen
Lodge, Loreto, c. 1951. |
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Canoe fisherman,
Puerto Escondido, 1959 (Photo by Harry
Merrick) |

|
The Legacy Of Ray
Cannon |
|
Two Messages From The Recent
Past |
From Chapter 1 -- The Unforgettable
Sea Of Cortez
FOR THE NEWCOMER to Los Cabos and the
other tourist centers of Baja California, some of the stories and images
in this book may seem to come from another place, or at least from a time
quite removed from the present. It might seem logical to assume that the
thriving tourist industry of Baja California must have developed over a
considerable period, and that many of the curiously quaint photographs and
otherworldly fishing stories presented here must be from some epoch of the
distant past. But that is not so. The Unforgettable
Sea Of Cortez is about a distinct and very recent period of Baja
California history that spanned the years roughly from the end of World
War II until the completion of the Transpeninsular Highway in 1973 and the
opening of the international airport at San José del Cabo in
1977. During that brief one-third of a century, the
people of Baja California brought their desert peninsula from a world of
ox carts and sailing canoes firmly into the modern age. Almost every
element of Baja California's modern infrastructure has been created
entirely since the end of World War II. This includes the myriad of luxury
hotels and resorts, the sport fishing fleets, the international airports,
the harbors and ship terminals, the communication systems, the
agricultural developments, some of the towns and cities themselves, and
all but a single paved highway-from Tijuana to
Ensenada. Those accomplishments brought many benefits
to the people of Baja California, but at the cost of a gracious and
traditional way of life, also rich in many ways, that was inevitably
pushed into history by the pace and pressure of contemporary
society. And, there has been another cost. It may be
surprising to the newcomer to learn that most of the "unbelievable fishing
stories" contained in this book are actually true. Only a few decades ago,
the Sea of Cortez supported a density and richness of life that is almost
incomprehensible today. The writing career of Ray
Cannon, the weekly sport fishing columnist for Western Outdoor News,
coincided almost perfectly with this era of tremendous economic, social
and environmental change; Ray made his first trip to "Baja" in 1947, and
he wrote about the peninsula until his death in 1977. In more than a
thousand columns and magazine articles from this period, he left us with
two important messages: First, there is the story of
the beautiful Golden Age of Baja California-a time of miracles and
progress, but in a land still unspoiled and still heavy with the romantic
perfume of old Mexico. This was a time when the people of Baja California
enjoyed the best of both worlds. And second, there is
the story of how recently rich the Sea of Cortez once was, compared to its
present status. In the fantastic descriptions of the chapter, "Good
Fishing Everywhere!" and in the strong words of the chapter, "Storm Clouds
On The Horizon," Ray documents the depletion of population after
population of fish species-from the California sardine, to the totuava,
the yellowtail, the yellowfin tuna, the giant bass and groupers, and many
others-and he warns us of how fragile the sea really
is. Ray Cannon-through his charisma, his many
articles and his bestselling book, The Sea Of Cortez-did more than any
other single person to popularize the early tourist industry of Baja
California. But now, as Baja's modernization becomes a fait accompli in
the opening years of the 21st century, Ray's second message-of our
desperate obligation to conserve the beauty and richness of the natural
world-emerges as his most lasting legacy. As the
people of Baja California begin to take the first steps toward the
restoration and preservation of their magnificent Sea of Cortez, they may
perhaps be encouraged by the enthusiastic ghost of Ray Cannon and this
vivid reminder of a beautiful past, still alive just beneath the surface
of things, that happened only yesterday. --Copyright © 1999 by Gene Kira
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| CONTENTS |
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| The Legacy Of Ray
Cannon |
Two Messages From The
Recent Past |
| Ulises Tillman
Cannon |
Pied Piper Of Baja
California |
| Wine And
Roses |
The Hollywood
Years |
| Love Story |
Ray & Carla &
The Sea Of Cortez |
| San Felipe
Discoveries |
Ray's First Trip To
Baja |
| "How To Fish The
Pacific Coast" |
Ray's First Hit
Book |
| "Western Outdoor
News" |
Burt Twilegar's
Weekly Magic Carpet |
| Dinner At The Los
Arcos |
Launching The Golden
Age |
| Amazing
Midriff |
Early "Panga
Motherships" |
| Mama & Papa
Díaz |
Pioneers Of Bahía De
Los Angeles |
| Rancho las
Cruces |
The First Of The
First |
| Giant Snook Of
Mulegé |
Ray's Quest For A
World Record |
| Daring 16-Foot
Outboards |
Birth Of Cortez Small
Boat Cruising |
| Gene Perry
Expedition |
Ray's First Cruise
Down The Cortez |
| Rancho Buena
Vista |
Ray's "Home" In
Baja |
| Airline For
Loreto |
Ed Tabor's Flying
Sportsmen Lodge |
| Soft-Hearted
Ray |
Hunting In
Baja |
| Hurricane
Cruise |
First Attempt To
Cross The Cortez |
| Kids' Trip |
Ray's All-Time
Favorite Cruise |
| "Shipwreck Charlie" Cohen
Cruise |
Serious Learning
Experience |
| Incident At Chileno
Bay |
Serendipity & The
"Peggy Sue" |
| "Intelligent" Golden
Grouper |
Ray's Wildest Baja
Yarn |
| Legends Of The
Vagabundos |
Sea Gypsies Of The
Cortez |
| Juanaloa |
Naming An Earthly
Paradise |
| Good Fishing
Everywhere! |
Ray's Greatest "Fish
Stories" |
| Discovering Beautiful
Tambobiche |
The Benziger
Shipwreck |
| Great Days In
Baja |
The Height Of The
Golden Age |
| "The Sea Of
Cortez" |
Ray's Bestselling
Masterpiece |
| Other Edens |
El Salvador &
Puerto Vallarta |
| Vagabundos del Mar
Club |
Down To The Sea In
Little Ships |
| Giant
Needlefish |
The Craziest Thing In
The Sea |
| Storm Clouds On The
Horizon |
Ray's Lifelong
Conservation Efforts |
| Modern Baja |
End Of The Golden
Age |
| Ray's Last
Cruise |
Voyage Of The "Gypsy"
1976 |
| Farewell To A
Vagabundo |
Ray's Final Trip To
Baja |
| Chronology |
|
| Index |
|
| Map of Baja California --
1966 |
|

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| Tony Reyes (left), Gorgonio "Papa" Fernandez (center), and
Chi Chi Fernandez with gigantic totuava nearing 300 pounds in
weight, Bahía Gonzaga, c. 1954. |
Ray Cannon's First Trip To Baja
California
From Chapter 5 -- San Felipe
Discoveries
(The following classic account also
appeared in the 1966 The Sea Of Cortez)
Early Days At San Felipe
I have a special attachment for the North End, since
it was there that I experienced a single, adventure-packed day that
changed the whole course of my life. It was a day so filled with
excitement and enchantment that it caused me to shed my lifetime career
and become a vagabundo del mar-a vagabond of the sea-a way of life that
has given me many rewarding and fun-crammed years. It was a rags to riches
story in reverse. That day was my first on the
bountiful and mysterious waters of the Sea of Cortez, and within a few
hours I became involved in the most fantastic fishing I had ever
experienced. The time was 1947, a couple of years
before the first road had been graded to this sector of the Cortez. Señor
Abelardo Rodríguez, former President of Mexico, and his partner, attorney
Guillermo Rosas, co-owners of a large section of San Felipe, engaged me to
make a survey of the area's angling potential and to help train native
shrimp boat crews so they could assist stateside anglers who were
anticipated as soon as the proposed paved road and accommodations were
completed. Eddie Abdo, an opera singer and my fishing amigo, persuaded me
to let him in on the venture. We drove down from Hollywood to Mexicali in
a pickup and took a shortcut to our campsite, two miles above San Felipe.
Señor Rosas had a comfortable and well-organized camp and enthusiastic
crews ready for our three months of "work." Rodríguez
and partner Rosas owned a vast stretch of the beach above and below San
Felipe as well as most all of the land occupied by the pueblo. They had a
fine camp, two small shrimp boats and two outboard skiffs fitted out for
us. The excitement began the next morning, soon after
we rounded guano-plastered, 286-foot-high Isla
Consag. From a distance the island itself seemed to
be quivering, but a closer view revealed only restless activity of immense
numbers of birds, sea lions, and other sea
creatures. I had heard sea lions roar, cough, and
trumpet many times in the Pacific, but the hallelujahs the sea lions in
this assemblage were blasting out sounded like an old-time revival
meeting. There were more than three-hundred of the
tuba-throated creatures. Great, bewhiskered bulls were busy routing the
younger males from their sprawling harems, which filled the tide-washed
caves and spread far into the grottoes and benches. In nearby surf a
younger, virginal set was performing like a corps of dancers executing a
circular ballet routine. Despite the racket, the whole show was one of
nature's finest circuses. It was spring, a period
when creatures on the land and in the sea are stirred by a restless agony
to get mixed up in some kind of an adventure, romantic or otherwise. It
was a time when that latent primitive urge to return to the wilds becomes
compelling among kids and codgers, and all ages in
between. The full force of spring was bubbling in
both of us as we glided over the velvety blue surface of the Cortez at
sunrise. The voyage and the Sea were delightfully strange-it felt like we
were cruising on out into the beyond. As the first rays of the rising sun
beamed over the water, our reverence for that new day was expressed in
Abdo's dramatic and devout Arab invocation. The six-foot-four, 250-pound
singer stood atop the wheel house of our shrimper, and facing toward
Mecca, gave full thunderous volume to the Mohammedan call to prayer:
"La illa la" (There is no God but Allah) "Allah azime"
(Allah is great). Except for the young and neat skipper, our crew of
five Mexicans looked like cutthroat pirates, but all assembled on the bow
and were so awed by Eddie's ritual they repeatedly made the sign of the
cross.
Monster From The Deep
Crew members had hosed the lengthy deck and were
working on the opposite corner from our position on the stern, where we
had settled for some fishing, when I tied into something that sent
vibrations up the rod to my uppers. Whatever I had was as heavy as a log
and felt like no other creature I had ever tied
into. Eddie quit fishing and set his rod aside to see
what I had hooked. He was amazed when ten feet down in the water there
appeared a great and vicious-looking head with beady eyes and gaping jaws
set with glistening teeth. The head was followed by a huge, squirming body
that seemed to extend to the depths. Both of us froze. We were gazing
right into the face of a real sea monster. As I cautiously eased it up to
the surface, Eddie grabbed the shark gaff, and in one powerful swoop,
caught the creature through the throat. The sting caused it to lurch
upward, helping Eddie to hoist it aboard. As the slithering monster hit
the deck, both hook and gaff came free, and it went skidding straight
toward the bare feet of the Mexican crew, teeth snapping like castanets.
As one, they gave the fearsome thing one horrified glance, and scurried up
the mast pole. And who was the top man on the timber? El
Capitán. The ten-foot denizen proved to be a conger
eel (Muraenesox sp.), the largest recorded to that date. We soon
caught two others measuring over eight feet, which led us to the mistaken
belief that they were quite common. Instead of saving the rare specimens
for our collection, we committed a scientific error by cutting them into
steaks and eating all we could of the white, poultry-like meat. (The only
other king-sized conger reported to have been caught in the Cortez, to my
knowledge, is an eight-footer taken at
Mazatlán.) Moving out to deeper water, we brought up
several other kinds of fish, among them a 100-pound baya grouper, a
60-pound spotted pinta cabrilla, a 125-pound totuava, a large dog snapper,
and a 30-pound white seabass. The seabass was the only species in the
whole day's catch that was familiar from Pacific Coast fishing. It was
easily identified and distinguished from its close relatives, the corvina
and totuava, by the raised white cord along its
belly. Although several of the fishes that we caught
around Isla Consag were closely related to some I had taken in the Gulf of
Mexico and the Caribbean, most of our day's catch was completely new to
me. We felt that we had been angling in an untouched Eden. Even the
behavior of the birds-pelicans, goonies, terns, gulls, and frigates-and
the crazy performances of the sea lions seemed different from
elsewhere. Then there were the other queer sights,
such as the occurrence of thousands of coconut-sized jellyfish, most of
them with one to two-inch jacks residing in their tentacles. The jellyfish
were so poisonous that a mere touch would have killed other small fishes
or given a human a serious sting. On spotting drifting food morsels, the
tiny jacks would dash out for them, then scuttle back to resume peeking
from under the protective, bowl-shaped blobs. These young jellyfish
(floating invertebrate colonies called Portuguese man-of-war) were being
moved southward by the current. Scientific reports of six-inch-long jacks
seen in residence in large jellyfish at the mouth of the Cortez caused us
to speculate on the long and adventuresome voyage the little fish were
embarking upon. On our way back to port, to climax
the day in the fish fantasy land, a big marlin grabbed a bone jig I was
trolling and made four magnificent jumps before breaking the hook and
taking off. It was the return to San Felipe that
added the final touch of sheer delight to this fullest of days. Just a
mile out from the village, as we were gliding into the setting sun with a
breeze at our back, Eddie climbed to the top of the housing and sang a
medley of Mexican songs to express and to share his joy of that
day. Most of the town's populace, awakened from their
siestas, came rushing down on the beach to find out whose highly trained
voice was booming out their native melodies. At that moment they would
have elected Eddie the jefe (mayor) of the pueblo. In fact, from that time
on, every service we asked for was happily granted. --By Ray Cannon, With Copyright © Permission From Carla Laemme
1999
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